Learning Marketing from the CheFarmer and the Alchemist
The CheFarmer and the Alchemist The CheFarmer is Matthew Raiford, and the Alchemist is his partner Jovan Sage. They are the dynamic duo behind The Farmer & The Larder, a …
Gastrophysics may change the way you eat
A new scientific approach to food is emerging: gastrophysics. The term was coined by British psychologist/food scientist Charles Spence, who has done work on how taste, aroma and our enjoyment …
Is “big food” marketing less junk food to kids on TV?
Advertising works. Research has “documented that marketing practices that push items like sugary cereals, salted snacks and fast food put children’s long-term health at risk, by promoting unhealthy eating habits.” …
Opinion: Why promoting healthy food like junk food won’t work
Earlier this year, First Lady Michelle Obama introduced a new promotional effort designed to encourage the consumption of fruits and vegetables among children. She said that if big food companies …
Debate over a marketing “checkoff” fund for organics
A checkoff is a mechanism that provides for regular payment of a “tax” or levy on sales of agricultural goods, which are then used to finance a commodity-specific marketing program. …