America has Kraft cheese singles, and now Great Britain has “Yowk” – a (near) ready-to-eat, soft-boiled egg. Pour boiling water, wait five minutes and use breadsticks (included) to dig in.

Edward Smith reports for The Guardian:


The Yowk egg takes “just five minutes” to cook, once you pour boiling water over it. Which for anyone with a hob as well as a kettle, means this convenience snack actually takes longer than simply dropping an egg into a saucepan of boiling water for the requisite amount of time (four minutes and 45 seconds is my tried-and-tested magic number).


So what exactly is the convenience factor? It’s unclear. Lots of packaging, too. Also reviewed: microwave omelettes. Verdict? “Deep, saddened sigh.”